Feeling SEO Stagnant
Ever look at your Google Analytics or Search Console traffic and wonder “why the heck aren’t we moving?” If you answered “YES!” then this article is perfect for you.
Engaging in a new SEO experience with an agency or internal team is exciting! All your keywords have been researched and chosen, you’ve looked over projection analyses & are excitedly waiting for the traffic to pour in… Revenue is going to look amazing in just a few months…
Only it never does or maybe it does for awhile and then things go flat…
So what gives? Is this Google’s fault? Is the competition too fierce? Is the agency you’re working with not doing enough? This checklist below will help you answer all that.
We’re going to break this article down into 3-types of websites so you can choose the one right for you.
Beyond Page 2
There is an old saying “the best place to hide a dead body is on the second page of Google” which refers to the less than 2% of search traffic that reaches page 2 search results. Not only that, but the top 3 results gather about 75% of all searches for any given keyword phrase.
It’s important to understand that where the majority of your pages types exist in position gives you much more information into your potential rankings in the future.
Here’s how – if the majority of your page types are older than 1 year, optimized, and still have not hit page 1, you’re likely running into these issues below:
1) Lack of fulfilling search intent – simply compare your URL with the top 3 positions, what are you missing that these URLs have? More inventory? More in-depth content?
2) Lack of technical SEO – how does your page speed and TTFB (time to first byte) compare with the top 3 pages on Google (of a similar page type)?
3) Lack of topical authority – how many pages within your website support the pages you’re promoting? Are you a topical expert on the subjects your potential search traffic is looking for? If not, consider improving your content production.
Bottom of Page 1
Next up we have URLs that hit the bottom of page 1 in Google searches.
At this point, you’ll likely experience the 200% to 300% gains in traffic & impressions. Now is where we start to experience user experience/testing algorithms where Google is going to look at how well search traffic interacts with your website pages.
This is the test you absolutely do not want to fail.
1) Lack of authority – how many referring domains does your website page / root domain have compared to the competition? How powerful are those domains? Do they match up against the top 3 pages (of a similar page type)? Page 1 links are dramatically different than page 2 onwards. Why? Because these pages are actually receiving traffic & are more likely to be receiving links as resources to 3rd-party articles.
2) E.A.T. – how’s the authoritativeness to your