Paid Media – Case Study – 35% More Leads

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Problem – how do we reduce our client’s cost per lead while driving up volume?

Solution – read more below.

Scope of Work:

  1. Facebook paid media.
  2. Conversion rate optimization.
  3. Ad and copy creation.
  4. Website conversion from Wix to WordPress with dynamic landing pages.
  5. Landing page CRO.
  6. Offer creation.

Here’s how May (1st through 11th) is going so far:

  1. May Spend – $25,485.69
  2. Leads – 279
  3. CPL – $91.35
  4. Customer LTV – $22,500
  5. CVR – 2.6%
  6. Projected Revenue – $163,215

Here’s how March (1st through 11th) went (before hire):

  1. March Spend – $24,030.63
  2. Leads – 207
  3. CPL – $116.09
  4. Customer LTV – $22,500
  5. CVR – 2.6%
  6. Projected Revenue – $121,095

The Results:

  1. 35% more leads.
  2. -21% reduced CPL.
  3. $42,120 more revenue in the first half of May 22′.
  4. 6.36x ROAS.