In the research phase of our SEO campaign with Petmate, we immediately identified that the site had huge potential because of the existing link profile. Most websites with 5+ years of age have great profiles as well but lack the ability to utilize this untapped potential. In phase 2, we began testing and quickly figured out what messaging, content, keywords, and strategy was resonating within the pet niche which made phase 3, even sweeter. Phase 3, we started correcting technical issues with Petmate’s development team & improving site architecture and navigation.
Competitors within the pet niche are highly competitive. To bring Petmate up the ranks, some of the items we actioned on were: we relied on building powerful links through outreach, optimizing traffic & driving traffic through to key pages, and improving our URL structure.
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