101.22%

More Revenue

At Petmate, the love and passion which forges the bond we all have with our fury and feathered companions also fuels the dedication in their products.

137.58%

More Traffic

The team exudes passion & enthusiasm with each step in the process of building their goal of delivering excellence for the well-being of your pets.

The Results

14.58x ROI

By implementing single-variable testing across our on-page optimizations and using the Convert 4’s team’s system to content creation, internal linking, and on-page SEO, we’ve grown our search traffic by +137.58% and +101.22% in organic revenue in just 6 months.

The Strategy

In the research phase of our SEO campaign with Petmate, we immediately identified that the site had huge potential because of the existing link profile.  Most websites with 5+ years of age have great profiles as well but lack the ability to utilize this untapped potential.  In phase 2, we began testing and quickly figured out what messaging, content, keywords, and strategy was resonating within the pet niche which made phase 3, even sweeter.  Phase 3, we started correcting technical issues with Petmate’s development team & improving site architecture and navigation.

The Execution

Competitors within the pet niche are highly competitive.  To bring Petmate up the ranks, some of the items we actioned on were: we relied on building powerful links through outreach, optimizing traffic & driving traffic through to key pages, and improving our URL structure.

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Testimonials

I would highly recommend Mathew if you’re looking for an analytical consultant that can help you find the gaps of opportunity that are presently in your business.

Bardia R, Direct Response Copywriter

Bringing his extensive knowledge of SEO and digital media Mat took the reins on all paid social media initiatives as well as creating successful lead magnets, which all hugely improved our lead generation. He has honed skills in statistical analysis, with the ability to be able to apply those findings to improve projects he is working on.

Minali L, Digital Marketing Strategist and Manager

He is very easy to work with and seamlessly integrated with the energy and personality of our team. He is a strategic thinker, knowledgeable about the changing landscape of search engine optimization and results oriented. He was very quick to stay on top of new ideas that might benefit our SEO strategy and map out a plan to execute.

Megan H, Chief of Staff

“Ridiculously skillful” is the phrase that comes to mind when I think about Mathew. I’ve had the pleasure of working with Mathew for two years on multiple business ventures, collaborating on several project teams and there is absolutely no one like him. I am impressed by Mathew’s ability to manage even the toughest clients—effortlessly. That skill often takes years to develop among professionals, but it always comes naturally to him. Mathew would be an asset to any team.

Brent D, Senior Media Buyer

About Convert 4

We Scale SEO and Media Buy.