SEO – Case Study – 157% Traffic Improvement – On-Page SEO

Problem The page interrupted what the user was looking for with an un-related video speaking more broadly on the client’s services rather than addressing search intent.  We also lacked keyword targeting within headings and content. Solution 1) Removed banner heading to move content up the page and above the fold. 2) Moved non-keyword related video […]

SEO – Case Study – 513% Traffic Improvement – On-Page SEO

How We Improved Our Client’s Traffic by 513% Their Niche & Competitors Health WebMD (Domain Rating – 92) Mayoclinic (Domain Rating – 85) Problem The page lacked keyword positioning, an relevant date update, and included non-necessary headings. Research ? For this project, we analyzed the top 100 search terms driving results for our client within […]

SEO – Case Study – 567% Traffic Improvement – On-Page SEO Improvements

The Importance of Keyword Targeting Within “King” Positions Problem The page lacked proper keyword targeting in King positions where Google identifies importance & relevancy to web pages. Solution Added target keyword within first sentence of the page. Rewrote sections in bullet points and condensed data / content.  Removed fluff. Simplified heading structure with proper H2’s […]

SEO – Case Study – 182% Traffic Improvement – Improved Meta Description

The Importance of Optimized Meta Descriptions Problem Meta description for this page was over character limit, did not mention the target keyword/phrase users were most often searching for & there was no CTA. Solution Rewrote the description to be under 160 characters. Google stopped using it’s own generated meta description once we replaced the tag. […]