Offer Design – Petmate
Petmate tasked our team to come up with an attractive PDF offer download to be utilized for capturing users lead information to improve the size of their email database during all the privacy updates Apple has been dishing out.
We started with reviewing the most trafficked articles on the website to identify with confidence what offer would resonate best with the audience. Once this was established, we cross-referenced this data with competitors for secondary verification.
Our team took an illustrative route to create something fun, engaging, and attention-grabbing as a front cover for this PDF design. Content in the 2nd page was repurposed to keep costs low and objectives focused. The strategy was to create an offer for the cat owner and dog owner demographics and serve appropriately on cat or dog related pages.