SEO – Case Study – 157% Traffic Improvement – On-Page SEO

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Niche

Health

Competitors

WebMD, Mayoclinic, etc.

Page Type

Content

Problem

The page interrupted what the user was looking for with an un-related video speaking more broadly on the client’s services rather than addressing search intent.  We also lacked keyword targeting within headings and content.

Solution

1) Removed banner heading to move content up the page and above the fold.

2) Moved non-keyword related video down the page.

3) Added heading targeting target keyword.

Data

Time period – 2021-05-20 – 2021-06-19 vs 2021-04-19 – 2021-05-19

New Clicks – 5,980 (157%)

Old Clicks – 3,809

New Impressions – 671k

Old Impressions – 548k

New CTR – 0.9%

Old CTR – 0.7%