The Importance of Optimized Meta Descriptions
WebMD, Mayoclinic, etc.
Meta description for this page was over character limit, did not mention the target keyword/phrase users were most often searching for & there was no CTA.
Rewrote the description to be under 160 characters.
Google stopped using it’s own generated meta description once we replaced the tag.
CTR doubled which caused traffic to improve 182%. Users were now more often clicking on our listing over competitors which also assists in improving rankings.
We anticipate traffic to continue to grow to this page as we win CTR values.