SEO – Case Study – 182% Traffic Improvement – Improved Meta Description

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The Importance of Optimized Meta Descriptions

Niche

Health

Competitors

WebMD, Mayoclinic, etc.

Page Type

Content

Problem

Meta description for this page was over character limit, did not mention the target keyword/phrase users were most often searching for & there was no CTA.

Solution

Rewrote the description to be under 160 characters.

Google stopped using it’s own generated meta description once we replaced the tag.

CTR doubled which caused traffic to improve 182%.  Users were now more often clicking on our listing over competitors which also assists in improving rankings.

We anticipate traffic to continue to grow to this page as we win CTR values.