SEO – Case Study – 203% Traffic Improvement – Including Target Keywords in Headings on Pages

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The Importance of Headings Within Content

Niche

Health

Competitors

WebMD, Mayoclinic, etc.

Page Type

Content

Problem

The headings within the content weren’t matching identically with the most popular search term for the page.

Solution

We modified the headings to match with what users were actually typing rather than the variation & saw incredible improvements.

Been making quite a few suggestions lately on improving heading structure on content pages & seeing similar results.