SEO – Case Study – 467% Traffic Improvement – On-Page SEO Improvements

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The Importance of Keyword Targeting Within “King” Positions

Niche

Health

Competitors

WebMD, Mayoclinic, etc.

Page Type

Content

Problem

The page lacked proper keyword targeting in King positions where Google identifies importance & relevancy to web pages.

Solution

Added target keyword within first sentence of the page.

Rewrote sections in bullet points and condensed data / content.  Removed fluff.

Simplified heading structure with proper H2’s and H3’s including target keyword.

Included target keyword within last sentence / body paragraph.

Improved internal links to include proper siloing of hyper-relevant content.