The Importance of Keyword Targeting Within “King” Positions
WebMD, Mayoclinic, etc.
The page lacked proper keyword targeting in King positions where Google identifies importance & relevancy to web pages.
Added target keyword within first sentence of the page.
Rewrote sections in bullet points and condensed data / content. Removed fluff.
Simplified heading structure with proper H2’s and H3’s including target keyword.
Included target keyword within last sentence / body paragraph.
Improved internal links to include proper siloing of hyper-relevant content.