SEO – Optimizing Page URLs

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How to Optimize URLs

The overall goal with URL optimization is to:

Get the target keyword in the URL.

Shorten the URL as much as possible and remove any unnecessary “stop words” resource here – GitHub Link.

Remove redundancies like petmate.com/dogs/dog-bedding/red-dog-beds, you can see in this URL, if our target keyword was “red dog beds” the word “dog” is mentioned 3 times, this is unnecessary.  The better alternative would be: petmate.com/dogs/bedding/red-dog-beds, we have the target keyword “red dog beds” in there as well as dogs and dog without any duplication.  Some may argue that even this is excessive but our results have been great.

Remove any unnecessary numbers or spacing.  Sometimes a URL will show like so: https://www.rv.campingworld.com/dealer/orange county.

Notice the space between “orange” and “county.” A corrected and optimized version of this URL would be https://www.rv.campingworld.com/dealer/orange-county.

Do not use capitals in URLs. petmate.com/Dogs/. ?