Running Blind With SEO
Imagine this. ?
You’re finishing up delegating tasks to your team and realize the song that just came on isn’t a favorite.
Your workflow is completely interrupted.
So, you, being an intelligent and capable person, open up Spotify or YouTube, whatever it is and click your favorite playlist.
You hit play and everything is grand.
You’re back smiling & all is good.
Now, that was quick and easy, right? Your SEO knowledge of “what works” and “what doesn’t work” for your website should be the same.
But it’s not… is it?
Not with every guru out there tooting their horn about how difficult Google’s algorithm is to crack but they’ve done it.
… Just buy their $1,000 course to find out.
We got tired of it and so did everyone else.
Am I right?
Well, just over 6-months ago now, we decided we wanted to solve this issue for our private clients.
What I’m about to tell you are our findings of late-night QA and code-breaking tiring sessions that led to one incredible breakthrough.
The Problem With Traditional SEO
With a few visual diagrams, I’m about to show you what the traditional method of doing on-page SEO looks like.
Let’s take the above diagram to illustrate an example.
Let’s say in a perfect world, there were only 3 things you needed to do to improve your rankings in search engines per page. (I wish)
1. Keyword in Title
2. Keyword in URL
3. Keyword in Heading Tag
And let’s say hypothetically, you made only these 3 changes to every page on your website.
Everything may be going great, you’re ranking, your boss is happy, and you’re the office SEO genius.
But then, inevitably, you wake up one morning, it’s Christmas Eve and Google released another update.
Right before the Holiday to smash your hopes and dreams.
The SEO community is naming it after some exotic creature like “The Pegasus Update.”
You may be thinking to yourself (many of these probably ring a bell.)
1. What on Earth did Google change?
2. What isn’t working now?
3. What websites can I look at that are up or down in traffic?
4. What correlations are the community seeing?
The unfortunate scenario is… none of these questions are really going to help your website much.
Because like you, your website has it’s own unique thumbprint in the inter-webs.
So… how do you know what they changed and what isn’t working now that did before?
Is it option 1? Keyword in Title?
Is it option 2? Keyword in URL?
Or is it option 3? Keywords in Heading?
You won’t know.
Now, this example is only with 3 changes, which are all consistent.
Imagine a scenario where you have 15 or 20 changes per page & they’re inconsistent with timing, identifying control pages for benchmarks, no one is tagging anything or managing log files, and time stamping known algorithm updates.
Help. ?♂️
This drove me absolutely nuts and I wanted to quit out of SEO many times because of it just to focus on media buying.
So, what was I to do?
Quit out of SEO for good and hang up my black & grey & white hat or rally our best resources to create a skeleton key?
Keep reading to find out, things are just getting good…
The Clairvoyance of SEO
Instead of this… where red represents “what you know isn’t working” and the green represents “what you do know is working…”
This diagram is the old way… ?
This diagram is the new way… ?
It’s as simple as that, conceptually.
However, things do become horribly complex and demand consistency for the system to run manually.
A full-time job for sure. Who has time for that?
We didn’t, that’s why we created Clairvoyance. Our proprietary framework processes data much faster than any human ever could.
In fact, we tested how much faster Clairvoyance processed data and answered our most important SEO questions – the results are insane. I’ll explain this below.
So, here’s my question to you, SEO person.
Which side would you rather be on? ?
Some may call this process “Single Variable Testing.”
And they’re partially correct.
What’s different is that regardless at what volume of pages your website contains, we can say “Yes” or “No” in about ~10 seconds whereas our top SEO may take up to 10 minutes up to multiple hours to rule out what is and isn’t working – when the data is clean.
That’s 60x faster than the average senior SEO.
#humbled.
Now tell me, would you want an SEO team that is operating at 60x the learning efficiency of a Senior SEO Specialist? You probably would.
Just like you would probably change your Spotify song track if Nicki Minaj snuck into your “2020 Jams” playlist.
No one wants to be caught playing Nicki Minaj at their dinner party, your guests deserve better.
Your website deserves better too.
Here’s what we’re currently using Clairvoyance for.
We’re regularly answering questions like:
Question 1: Was adding “Tap here to learn more.” to our meta descriptions working this week compared to last week?
Question 2: Did balancing our internal links to those PLP pages actually improve our traffic?
Question 3: Is driving traffic from social media actually improving rankings & organic traffic too?
Question 4: Did increasing the amount of content on that product page help us show up for more keywords and result in improved impression/traffic?
And many more. We can’t get enough.
The Next Best Steps
I think it’s clear, we’re obsessed with what we do.
After all, education is a privilege and we’ve made it our mission to cut through all the BS with this simple equation to help bring transparency to our clients toughest questions in SEO.
The equation is:
Clean Data + Diligent Tracking + Intelligent Hypotheses & Testing = Our Private Client’s Success.
We call this beautiful machine Clairvoyance and it’s what helps us grow our client’s portfolio of over 33,000,000 organic visitors per year.
If you or someone you know is in a scrambled mess within their analytics trying to figure out what’s going on with their organic traffic, do them a solid and share this article.
I’ll leave a contact form below just in case you too have any questions and want to get in touch with one of our Senior SEO’s to evaluate how we may improve your testing environments & improve your organic traffic.
Keep testing.
-M