SEO – Vetting Link Opportunities

By |2020-08-05T19:17:32+00:00August 5th, 2020|Uncategorized|

Last updated 2020-08-05. Process Outline 1. What to Avoid 2. What to Include What to Avoid When Identifying Link Opportunities 1. Avoid links from sites with write for us pages. 2. Avoid links from sites with 0 search traffic. 3. Avoid sites that have guest post or sponsored content specific URLs. 4. Avoid any site that is not relevant to the topic or category of vertical our target site is within. 5. Avoid links [...]

SEO – Pulling Data With Surfer v1.0

By |2020-07-29T03:52:36+00:00July 24th, 2020|Uncategorized|

Last Updated 2020-07-23 Hey guys, just dropping some quick notes in here on what information we want to be pulling from SURFERSEO. For those of you who aren't familiar, SURFER is an SEO tool that analyzes multiple (probably 1000's of variations) of factors from the search results of particular queries. For example, if you search "sales enablement", SURFER will crawl the top 50 (I think) results at that given moment and pull all sorts [...]

SEO – Keyword Mapping v1.0

By |2020-07-21T04:45:19+00:00July 21st, 2020|Uncategorized|

Last Updated 2020-07-20 Hey everyone, in today's post I'm going to be covering how to overcome some hurdles with keyword mapping. Let's get started. Process Outline 1. Using Google to find target URL if there is no results in Ahrefs research. Google Operator Solutions A simple yet effective tactic. Perform this search in Google. site:targetwebsite.com + target keyword. This will cause the most relevant results that Google understands relate to your "target keyword" based [...]

SEO – Identify Top URLs

By |2020-07-20T16:32:26+00:00July 15th, 2020|Uncategorized|

Last updated 2020-07-15. Hi guys, in today's post, I'm going to be showing you a few methods of finding top pages or top URLs from a website to suggest for optimizations for a new client. We're going to perform all of these for every new client. This post will mostly be for clients who do not know first-hand which URLs or target keywords they'd like to be ranking for. Process Outline 1. Identifying top [...]

SEO – Outreach with Interviews

By |2020-07-28T19:30:40+00:00July 6th, 2020|Uncategorized|

Outreach with Interviews v1.0 Last updated 2020-07-06. Hey everyone, in today's blog I'm going to be showing you how to perform outreach with interviews. The objective for this strategy is to find relevant influencers and websites/blogs to our client's website, identify the right person to reach out to, and present a list of questions and article topic that we'll be writing up to be hosted on our client's site.  Once we have all the [...]

SEO – Outreach With Content Gap

By |2020-07-06T18:57:08+00:00June 29th, 2020|Uncategorized|

Outreach With Content Gap v1.0 Last updated 2020-06-29 In this article, we're going to reviewing an outreach strategy for link building that involves providing a quick content gap analysis for the outreach prospect. Outreach Email Used Subject Line - I found this missing Hey (name), Wanted to drop you a quick line and say I found this article on (competing domain) talking about (article topic) which gets about (volume) searches for month for (keyword1), (volume) [...]

SEO – Keyword Research

By |2020-06-29T17:41:33+00:00June 29th, 2020|Uncategorized|

Keyword Research Last Updated 2020-06-28 Summary of The Process 1) Identify what the page is about. 2) Find synonyms just in case your initial thought doesn't show any decent results over 100 search volume. 3) Perform the search in Google. 4) Take a page that is most similar to what our page is talking about and plug that page into Ahrefs site explorer under URL search. 5) Identify searcher intent. 6) Select target keywords. [...]

SEO – Site Siloing

By |2020-05-06T01:12:58+00:00May 5th, 2020|Uncategorized|

Internal Linking and Site Siloing Today we're going to talk about the proper way to contextually internally link from content to content and content to PLP & PDP pages. What are contextual internal links? Contextual internal links are anchored phrases that link from content piece to content piece. Something like the below example. We've also spoken quite a bit about optimizing meta title and meta descriptions which help influence CTR from search results pages. [...]

SEO – Anchor Text Types

By |2020-05-05T23:43:47+00:00April 25th, 2020|Uncategorized|

Defining Anchor Text Types In this task, we're going to be checking the internal links and anchor text used for given website pages. The Types of Anchor Text Miscellaneous Anchor Text This anchor text is anything that falls under generic and doesn't focus around a specific keyword or phrase. Generic Generic anchor text may be something like: -Click here -Check this out -Here -This website NoText NoText anchors typically come from images which don't [...]

SEO – Is it Working?

By |2020-04-21T08:22:15+00:00April 20th, 2020|Uncategorized|

Running Blind With SEO Imagine this. 🙀 You're finishing up delegating tasks to your team and realize the song that just came on isn't a favorite. Your workflow is completely interrupted. So, you, being an intelligent and capable person, open up Spotify or YouTube, whatever it is and click your favorite playlist. You hit play and everything is grand. You're back smiling & all is good. Now, that was quick and easy, right?  Your [...]

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