It’s a typical marketing practice to use quality images in order to influence conversion rates but finding those photos can be difficult and expensive depending on your needs.
While it may seem like there are hundreds of stock photo sites out there, many of them charge per image, making your budget skyrocket if you’re looking for more than just one or two high-quality photos.
Here’s what you need to know about quality images and conversion rate optimization to save yourself time and money. – Convert4
Why Do You Need Professional-Grade Images?
Many businesses believe that stock photos or other lower-quality images will suffice for a conversion rate optimization campaign. The truth is, using low-quality images can hinder your efforts.
Since you only have a few seconds to capture someone’s attention, high-quality images are necessary if you want to stand out from competitors and boost your chances of making a sale.
Without professional-grade images, it might be too easy for customers to dismiss your ad as inferior; with these types of graphics in place, however, people will be more willing to click on an ad because they’ll see it as being more authentic. It helps establish your brand as one worth buying from.
When potential buyers trust your products, they’re going to be more likely to make a purchase.
Tips for High-Converting Product Images
- Utilize High-End Images – Investing in quality photography for your product is essential. With so many products vying for attention on the internet, high-quality photos are one of the few ways you can set yourself apart from competitors, even if you’re just opening a shop for the first time.
Nearly half of online shoppers say that top-notch visuals are their leading research tool when deciding what to buy next – and those numbers might be even higher for those coming from smartphone screens! - Present Images in Various Angles – Showcase your product from every possible angle. Multiple images of a single item might only show one perspective of an object, but a customer needs all the information about an item before making a purchase decision.
- Provide Context – A product image can get monotonous when browsing. To spice things up, it might be beneficial to demonstrate the product in action.
Contextual images of your items will make it easier for people who are unfamiliar with your brand to figure out how they’re used by giving them a visual guide right off the bat.
Final Thoughts
If you’re looking to optimize your site’s conversion rate, it can be helpful to include images of high quality and relevance on your site.
Not only will these photos give your customers a better sense of what they can expect from your business or website, but they can also help you boost conversions. Don’t let poor-quality or irrelevant images harm your efforts.
Make sure every image on your site is professional-grade before going live with it.