Creating a Strong Facebook Ad
Creating a high-converting Facebook ad starts with the following framework and outline.
- Start with a question that resonates with your target audience. Ask something that they’ll respond “yes” to and identify with.
- Build rapport through story telling or sharing something you have found that will be intriguing enough for them to read.
- There needs to be some sort of time sensitivity to the ad and offer. How long is this promotion running? When is the cutoff? When is this available to?
- Present the offer and how this offer solves a specific pain point.
- CTA – include a call-to-action, what do you want them to do next?
An alternative variation to writing strong advertisements is the following:
- Get attention.
- State the problem.
- State how our product/service is the solution.
- How is our product/service superior?
- Ask for the order.
Remembering Why Consumers Take an Action
The majority of consumers make a purchase for the following reasons. They want to:
- Make money – What are 5 ways our product/service will help them make money?
- Save money – How can our service help them save money over the next week, month, or year?
- Save time – How much time can we save them and what else can they do with this time?
- Avoid effort – What is something they don’t have to do anymore once they get our service?
- Escape mental or physical pain – What pain do we eliminate for them and what does that do for their life?
- Get more comfort – What are 3 ways our service makes them feel more comfortable?
- Gain praise – What are 3 ways that buying our product or service will help them be complimented by their friends or family?
- Feel more loved – How does our product or service help them feel more love from their family, significant other, coworkers, etc.
- Increase popularity – How will buying our product/service make them feel more popular?
- Achieve better health – How does our service help them feel more alive? More healthy?
Identify which of the above reasons your target audience most likely wants which is a result of the offer / ad we are promoting.
Our Best Copywriting Tips
- Make your copy all about them. Remove or dramatically minimize mentions of (I, me, my, we, and ours).
- Consumers want to picture themselves getting the results or benefits of your promoted product/service.
- Consumers want their problems solved, needs met, and wants achieved.
- Target the emotions someone may be feeling that your product/service solves and relieves.
- 5x as many people read the headlines than they do copy, remember this.
- Most consumers are afraid of making mistakes.
Our Best Video Copywriting Tips
- Hook – Asking a question that resonates with the audience.
- Intro – Who we are, what we do.
- Itinerary – What are we covering?
- Delivery – Deliver the information we’re covering.
- Recap – Recap the information we covered, summarize it.
- CTA – What call-to-action do we want the user to take.
Our Best Hooks
- Start off with a statistic. An example would be “You have an average of 8 seconds to capture a consumer’s attention, make them count with compelling copy.”