The Importance of Keyword Targeting Within “King” Positions


The page lacked proper keyword targeting in King positions where Google identifies importance & relevancy to web pages.


Added target keyword within first sentence of the page.

Rewrote sections in bullet points and condensed data / content.  Removed fluff.

Simplified heading structure with proper H2’s and H3’s including target keyword.

Included target keyword within last sentence / body paragraph.

Improved internal links to include proper siloing of hyper-relevant content.