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Paid Media – Case Study – 66% Increase in Lead Volume, 22% Decrease CPL

How We Increased Lead Volume by 66% and Decreased CPL’s by 22% Paid media isn’t getting any easier, that’s a fact. However, some tried and true principles remain the same. 1.  Don’t overlap audiences. 2.  Dominate creative angle. 3.  Create market demand through offer creation. 4.  Keep it simple. 5.  Test, test, test.   Step […]

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