Niche Health Competitors WebMD, Mayoclinic, etc. Page Type Content Problem The page interrupted what the user was looking for with an un-related video speaking more broadly on the client’s services rather than addressing search intent. We also lacked keyword targeting within headings and content. Solution 1) Removed banner heading to move content up the page […]
How We Improved Our Client’s Traffic by 513% Their Niche & Competitors 👉 Health 👉 WebMD (Domain Rating – 92) 👉 Mayoclinic (Domain Rating – 85) The Page Type 👉 Content Problem 👉 In addition to the above findings, the page lacked keyword positioning, an relevant date update, and included non-necessary headings. Research 👉 For […]
The Importance of Keyword Targeting Within “King” Positions Niche Health Competitors WebMD, Mayoclinic, etc. Page Type Content Problem The page lacked proper keyword targeting in King positions where Google identifies importance & relevancy to web pages. Solution Added target keyword within first sentence of the page. Rewrote sections in bullet points and condensed data / […]
The Importance of Optimized Meta Descriptions Niche Health Competitors WebMD, Mayoclinic, etc. Page Type Content Problem Meta description for this page was over character limit, did not mention the target keyword/phrase users were most often searching for & there was no CTA. Solution Rewrote the description to be under 160 characters. Google stopped using it’s […]
The Importance of Headings Within Content Niche Health Competitors WebMD, Mayoclinic, etc. Page Type Content Problem The headings within the content weren’t matching identically with the most popular search term for the page. Solution We modified the headings to match with what users were actually typing rather than the variation & saw incredible improvements. Been […]
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