From 270 keywords in position 1-3 on Google to 3,985. A 14.76x case study on SEO. SEO Challenges Solved For this particular client, we were faced with solving issues regarding: Lacking content which led to competitors having the majority of topical relevance on topics and questions our potential customers were asking online. Natural link growth […]
Prospecting for Backlink Opportunities v1.0 In this short post, I’m going to be breaking down how to identify and prospect for new backlink opportunities. Step 1 – Identify Niche Target Based on URL Let’s say the website we’re working with is: Target Website – https://www.chewy.com/. Target URL #1 – https://www.chewy.com/b/toys-315 Now that we’ve […]
Updated SEO Case Study As we saw in this case study here – https://convert4.com/seo-case-study-107-traffic-improvement/, it’s no surprise technical SEO can explode traffic and revenue when done correctly. Below is the most recent results from improving our technical page experience and page speed values. Recap of Strategies Remove bloat. Get rid of AMP and rely on […]
How We Optimize Technical SEO to Improve Rankings As Google releases more and more anti-SEO algorithms targeting traditional methods of ranking website pages, technical SEO and user experience will become increasingly important. One bucket spills as the other fills. Below we’re going to breakdown an experiment we ran improving some technical and user experience components […]
How we Rank Service Pages That Drive Leads and Revenue Creating links to service pages that drive leads isn’t easy. In this case study & campaign we break down a few of the tactics that we used to improve organic traffic by 46% YoY which resulted in a 68% increase in revenue over the past […]
How We Created a Blog That Generates 700+ Backlinks Per Year We all know creating content relevant to our services/products improves top-of-funnel traffic & bolsters our relevancy towards these keywords with Google but how do we create a structure & machine that generates more backlinks naturally? For the majority of our clients, we’re running outreach […]
Problem The page interrupted what the user was looking for with an un-related video speaking more broadly on the client’s services rather than addressing search intent. We also lacked keyword targeting within headings and content. Solution 1) Removed banner heading to move content up the page and above the fold. 2) Moved non-keyword related video […]
How We Improved Our Client’s Traffic by 513% Their Niche & Competitors Health WebMD (Domain Rating – 92) Mayoclinic (Domain Rating – 85) Problem The page lacked keyword positioning, an relevant date update, and included non-necessary headings. Research ? For this project, we analyzed the top 100 search terms driving results for our client within […]
The Importance of Keyword Targeting Within “King” Positions Problem The page lacked proper keyword targeting in King positions where Google identifies importance & relevancy to web pages. Solution Added target keyword within first sentence of the page. Rewrote sections in bullet points and condensed data / content. Removed fluff. Simplified heading structure with proper H2’s […]
The Importance of Optimized Meta Descriptions Problem Meta description for this page was over character limit, did not mention the target keyword/phrase users were most often searching for & there was no CTA. Solution Rewrote the description to be under 160 characters. Google stopped using it’s own generated meta description once we replaced the tag. […]
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