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THE ANATOMY OF CPA

Before calculating CPA, you need to know what you’re trying to accomplish. Regardless of your industry, you should know how to measure and monitor your customers’ spending habits. However, it’s important to note that this is not a static figure and can vary widely from industry to industry and even from month to month. In […]

Process – Creating Better Attribution Despite IOS Changes

SEO – Most Common Reasons Why Your Organic Traffic Isn’t Moving

Feeling SEO Stagnant Ever look at your Google Analytics or Search Console traffic and wonder “why the heck aren’t we moving?”  If you answered “YES!” then this article is perfect for you. Engaging in a new SEO experience with an agency or internal team is exciting!  All your keywords have been researched and chosen, you’ve […]

SEO – Outreach With Content Gap

Outreach With Content Gap v1.0 Last updated 2020-06-29 In this article, we’re going to reviewing an outreach strategy for link building that involves providing a quick content gap analysis for the outreach prospect. Outreach Email Used Subject Line – I found this missing Hey (name), Wanted to drop you a quick line and say I […]

SEO – Site Siloing

Internal Linking and Site Siloing Today we’re going to talk about the proper way to contextually internally link from content to content and content to PLP & PDP pages. What are contextual internal links? Contextual internal links are anchored phrases that link from content piece to content piece. Something like the below example. We’ve also […]

SEO – Anchor Text Types

Defining Anchor Text Types In this task, we’re going to be checking the internal links and anchor text used for given website pages. The Types of Anchor Text Miscellaneous Anchor Text This anchor text is anything that falls under generic and doesn’t focus around a specific keyword or phrase. Generic Generic anchor text may be […]

SEO – Is it Working?

Running Blind With SEO Imagine this. ? You’re finishing up delegating tasks to your team and realize the song that just came on isn’t a favorite. Your workflow is completely interrupted. So, you, being an intelligent and capable person, open up Spotify or YouTube, whatever it is and click your favorite playlist. You hit play […]

SEO – Content Gap Analysis on Massive Sites

Let’s do some SEO. ?️‍♂️ Recently we were requested to provide a content gap analysis for a website containing over 1.8 million indexed pages in Google. I know what you’re thinking. Holy SH*T. Try exporting keyword rankings, top URLs, parent topics, etc. out of Ahrefs with an Agency plan. Good luck. That wasn’t going to […]

Facebook Ads – Relating to Your Audience

Hello everyone ?, Hope you’re all staying safe and sound through this whole mess. Today, I wanted to write a quick blog showing the power of copy and creative in Facebook ads and some tips to create similar results for your campaigns. For this client spotlight, we’ll be talking about Tom Ferry who primarily targets […]