April 2020

SEO – Internal Links and Site Siloing Guide

By |2020-04-25T04:42:39+00:00April 25th, 2020|Uncategorized|

Internal Linking and Site Siloing Today we're going to talk about the proper way to contextually internally link from content to content and content to PLP & PDP pages. What are contextual internal links? Contextual internal links are anchored phrases that link from content piece to content piece. Something like the below example. We've also spoken quite a bit about optimizing meta title and meta descriptions which help influence CTR from search results pages. [...]

SEO – Is it Working?

By |2020-04-21T08:22:15+00:00April 20th, 2020|Uncategorized|

Running Blind With SEO Imagine this. ๐Ÿ™€ You're finishing up delegating tasks to your team and realize the song that just came on isn't a favorite. Your workflow is completely interrupted. So, you, being an intelligent and capable person, open up Spotify or YouTube, whatever it is and click your favorite playlist. You hit play and everything is grand. You're back smiling & all is good. Now, that was quick and easy, right?ย  Your [...]

SEO – Content Gap Analysis on Massive Sites

By |2020-04-14T05:35:49+00:00April 14th, 2020|Uncategorized|

Let's do some SEO. ๐Ÿ•ต๏ธโ€โ™‚๏ธ Recently we were requested to provide a content gap analysis for a website containing over 1.8 million indexed pages in Google. I know what you're thinking. Holy SH*T. Try exporting keyword rankings, top URLs, parent topics, etc. out of Ahrefs with an Agency plan. Good luck. That wasn't going to work. In the enterprise field, simple requests like... "Would you provide a content gap?ย  We're out of ideas." Turns [...]

Facebook Ads – Relating to Your Audience

By |2020-04-11T18:22:04+00:00April 11th, 2020|Uncategorized|

Hello everyone ๐Ÿ™‚, Hope you're all staying safe and sound through this whole mess. Today, I wanted to write a quick blog showing the power of copy and creative in Facebook ads and some tips to create similar results for your campaigns. For this client spotlight, we'll be talking about Tom Ferry who primarily targets real estate agents. Relating to Audiences With Copy I can't stress this enough. While writing Facebook copy, you HAVE [...]

March 2020

SEO – Optimizing Content

By |2020-04-25T03:01:08+00:00March 31st, 2020|Uncategorized|

Optimizing Content for SEO Below is what we'll address in this article: ๐Ÿ‘ Rewriting for unique content. ๐Ÿ‘ Improving reading levels. ๐Ÿ‘ Adding target keyword within the first 100 words. ๐Ÿ‘ Using keyword variations in H2 elements. ๐Ÿ‘ Using keyword variations within content paragraphs. ๐Ÿ‘ Ensuring the content is helpful to users. Let's get started. ๐Ÿ‘ Writing for Unique Content Head on over to https://www.copyscape.com/prosearch.php. Once you're logged in, paste the content here below: [...]

SEO – Optimizing Page URLs

By |2020-04-25T03:01:53+00:00March 31st, 2020|Uncategorized|

How to Optimize URLs The overall goal with URL optimization is to: Get the target keyword in the URL. Shorten the URL as much as possible and remove any unnecessary "stop words" resource here - GitHub Link. Remove redundancies like petmate.com/dogs/dog-bedding/red-dog-beds, you can see in this URL, if our target keyword was "red dog beds" the word "dog" is mentioned 3 times, this is unnecessary.ย  The better alternative would be: petmate.com/dogs/bedding/red-dog-beds, we have the [...]

SEO – Meta Description Optimization

By |2020-04-22T22:54:41+00:00March 31st, 2020|Uncategorized|

What is a Meta Description? A meta description is an HTML element that is currently at 160 max characters to describe to users searching for our target keywords what our page is about. In the below examples, we've outlined where the meta description is displayed during a search result. Understanding Intent Users are in 3 different buckets most of the time when performing a search. Awareness Consideration Conversion Awareness Phase In the first stage,ย Awareness, [...]

SEO Title Tag Optimization

By |2020-03-31T21:35:47+00:00March 31st, 2020|Uncategorized|

What are Title Tags? Title tags decide how search engines will read your title. They're HTML elements of a page that tell search engines what your page is about. Title tags are mostly used to improve the likelihood of users finding our listing in the search results & clicking on it. How to Optimize a Title Put yourself in the shoes of the searcher. If your target keyword is "camping gear", you'll want to [...]

COVID-19 Affecting Lead Gen and Ecommerce

By |2020-03-24T19:56:04+00:00March 22nd, 2020|Uncategorized|

COVID-19 and Traffic & Conversion Trends Hereโ€™s How COVID-19 is Affecting the Online World Hello friends, Feel free to navigate this post using the floating table of contents ๐Ÿ‘† up there, or ๐Ÿ‘ˆ over there (depending on what device you're currently using.) Thereโ€™s no doubt that there is a lot going on in the world right now, an impressive number of data to interpret to say the least. Itโ€™s important to proactively plan actions [...]

December 2019

Organic Traffic Down? Don’t Panic

By |2019-12-15T20:01:01+00:00December 15th, 2019|Uncategorized|

Just finished your monthly reporting and now you've noticed the drop in organic traffic? Start with these 3 places first.ย ๐Ÿ˜ 1. Check the Source and Medium Check the source and medium of where your traffic is coming from and compare those metrics YoY. Paid search will directly influence organic traffic if you were ranking for these terms. More commonly, this comes from increases in spend from branded search. 2. Check the Conversion Rate [...]

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