Running Blind With SEO Imagine this. 🙀 You're finishing up delegating tasks to your team and realize the song that just came on isn't a favorite. Your workflow is completely interrupted. So, you, being an intelligent and capable person, open up Spotify or YouTube, whatever it is and click your favorite playlist. You hit play and everything is grand. You're back smiling & all is good. Now, that was quick and easy, right?  Your [...]

Hello everyone 🙂, Hope you're all staying safe and sound through this whole mess. Today, I wanted to write a quick blog showing the power of copy and creative in Facebook ads and some tips to create similar results for your campaigns. For this client spotlight, we'll be talking about Tom Ferry who primarily targets real estate agents. Relating to Audiences With Copy I can't stress this enough. While writing Facebook copy, you HAVE [...]

How to Optimize URLs The overall goal with URL optimization is to: Get the target keyword in the URL. Shorten the URL as much as possible and remove any unnecessary "stop words" resource here - GitHub Link. Remove redundancies like petmate.com/dogs/dog-bedding/red-dog-beds, you can see in this URL, if our target keyword was "red dog beds" the word "dog" is mentioned 3 times, this is unnecessary.  The better alternative would be: petmate.com/dogs/bedding/red-dog-beds, we have the [...]

What are Title Tags? Title tags decide how search engines will read your title. They're HTML elements of a page that tell search engines what your page is about. Title tags are mostly used to improve the likelihood of users finding our listing in the search results & clicking on it. How to Optimize a Title Put yourself in the shoes of the searcher. If your target keyword is "camping gear", you'll want to [...]

Just finished your monthly reporting and now you've noticed the drop in organic traffic? Start with these 3 places first. 😁 1. Check the Source and Medium Check the source and medium of where your traffic is coming from and compare those metrics YoY. Paid search will directly influence organic traffic if you were ranking for these terms. More commonly, this comes from increases in spend from branded search. 2. Check the Conversion Rate [...]