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Process – CRO Checklist

There’s only a few things that could impact a users ability to convert. What Causes Users to Convert? 👉 What the intent and mindset of the user is as they click through to visit your page. (Are they coming from search or social?  How far down the funnel are they?) 👉 Landing page effectiveness (Speed, incentives, what problems you […]

SEO – Case Study – 1,826% Revenue Improvement

Updated SEO Case Study As we saw in this case study here – https://convert4.com/seo-case-study-107-traffic-improvement/, it’s no surprise technical SEO can explode traffic and revenue when done correctly. Below is the most recent results from improving our technical page experience and page speed values. Recap of Strategies Remove bloat. Get rid of AMP and rely on […]

SEO – Case Study – 107% Traffic Improvement

How We Optimize Technical SEO to Improve Rankings As Google releases more and more anti-SEO algorithms targeting traditional methods of ranking website pages, technical SEO and user experience will become increasingly important. One bucket spills as the other fills. Below we’re going to breakdown an experiment we ran improving some technical and user experience components […]

Paid Media – Case Study – 66% Increase in Lead Volume, 22% Decrease CPL

How We Increased Lead Volume by 66% and Decreased CPL’s by 22% Paid media isn’t getting any easier, that’s a fact. However, some tried and true principles remain the same. 1.  Don’t overlap audiences. 2.  Dominate creative angle. 3.  Create market demand through offer creation. 4.  Keep it simple. 5.  Test, test, test.   Step […]

SEO – Case Study – 45% Traffic Increase, 68% Revenue Increase

How we Rank Service Pages That Drive Leads and Revenue Creating links to service pages that drive leads isn’t easy. In this case study & campaign we break down a few of the tactics that we used to improve organic traffic by 45% YoY which resulted in a 68% increase in revenue over the past […]

SEO – Case Study – 700+ Backlinks Generated Per Year

How We Created a Blog That Generates 700+ Backlinks Per Year We all know creating content relevant to our services/products improves top-of-funnel traffic & bolsters our relevancy towards these keywords with Google but how do we create a structure & machine that generates more backlinks naturally? For the majority of our clients, we’re running outreach […]

SEO – Case Study – 157% Traffic Improvement – On-Page SEO

Problem The page interrupted what the user was looking for with an un-related video speaking more broadly on the client’s services rather than addressing search intent.  We also lacked keyword targeting within headings and content. Solution 1) Removed banner heading to move content up the page and above the fold. 2) Moved non-keyword related video […]

SEO – Case Study – 513% Traffic Improvement – On-Page SEO

How We Improved Our Client’s Traffic by 513% Their Niche & Competitors Health WebMD (Domain Rating – 92) Mayoclinic (Domain Rating – 85) Problem The page lacked keyword positioning, an relevant date update, and included non-necessary headings. Research 👉 For this project, we analyzed the top 100 search terms driving results for our client within […]

SEO – Case Study – 467% Traffic Improvement – On-Page SEO Improvements

The Importance of Keyword Targeting Within “King” Positions Problem The page lacked proper keyword targeting in King positions where Google identifies importance & relevancy to web pages. Solution Added target keyword within first sentence of the page. Rewrote sections in bullet points and condensed data / content.  Removed fluff. Simplified heading structure with proper H2’s […]

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