Case Studies – Convert 4

SEO – Case Study – 700+ Backlinks Generated Per Year

How We Created a Blog That Generates 700+ Backlinks Per Year We all know creating content relevant to our services/products improves top-of-funnel traffic & bolsters our relevancy towards these keywords with Google but how do we create a structure & machine that generates more backlinks naturally? For the majority of our clients, we’re running outreach […]

SEO – Case Study – 157% Traffic Improvement – On-Page SEO

Niche Health Competitors WebMD, Mayoclinic, etc. Page Type Content Problem The page interrupted what the user was looking for with an un-related video speaking more broadly on the client’s services rather than addressing search intent.  We also lacked keyword targeting within headings and content. Solution 1) Removed banner heading to move content up the page […]

SEO – Case Study – 513% Traffic Improvement – On-Page SEO

How We Improved Our Client’s Traffic by 513% Their Niche & Competitors 👉 Health 👉 WebMD (Domain Rating – 92) 👉 Mayoclinic (Domain Rating – 85) The Page Type 👉 Content Problem 👉 In addition to the above findings, the page lacked keyword positioning, an relevant date update, and included non-necessary headings. Research 👉 For […]

SEO – Case Study – 467% Traffic Improvement – On-Page SEO Improvements

The Importance of Keyword Targeting Within “King” Positions Niche Health Competitors WebMD, Mayoclinic, etc. Page Type Content Problem The page lacked proper keyword targeting in King positions where Google identifies importance & relevancy to web pages. Solution Added target keyword within first sentence of the page. Rewrote sections in bullet points and condensed data / […]

SEO – Case Study – 182% Traffic Improvement – Improved Meta Description

The Importance of Optimized Meta Descriptions Niche Health Competitors WebMD, Mayoclinic, etc. Page Type Content Problem Meta description for this page was over character limit, did not mention the target keyword/phrase users were most often searching for & there was no CTA. Solution Rewrote the description to be under 160 characters. Google stopped using it’s […]

SEO – Case Study – 203% Traffic Improvement – Including Target Keywords in Headings on Pages

The Importance of Headings Within Content Niche Health Competitors WebMD, Mayoclinic, etc. Page Type Content Problem The headings within the content weren’t matching identically with the most popular search term for the page. Solution We modified the headings to match with what users were actually typing rather than the variation & saw incredible improvements. Been […]


Process – Google Analytics – How to Add Users

Adding Users to Google Analytics You can edit the permissions for any user at any level in an Analytics account. For example, if you have given a user Read permission for only a single view, you can subsequently also give the user Edit permission for only that view. Or you can give that user Edit permission at the property level, and […]


SEO – Why Being Reactive and Proactive in SEO is Important

What’s the Difference Between Proactive and Reactive SEO? Being proactive in SEO means you’re making optimization improvements to your pages based on what you know moves you up in rank. Things like: 1. Using short URLs. 2. Targeting the right keywords for the page. 3. Answering search intent. 4. Using h2’s as a place to […]


SEO – Outreach with Interviews

Outreach with Interviews v1.0 Last updated 2020-07-06. Hey everyone, in today’s blog I’m going to be showing you how to perform outreach with interviews. The objective for this strategy is to find relevant influencers and websites/blogs to our client’s website, identify the right person to reach out to, and present a list of questions and […]

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